We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job—it's our passion.



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Joico x the starship foundation

Launched in 2014, 'The Joi of Giving' campaign strives to connect the glamorous industries of fashion and beauty with charitable foundations. Since the programs launch, JOICO New Zealand has worked with one of the countries most renowned charities, The Starship Foundation. JOICO New Zealand's Christmas donation helps fund the national children's hospital, with a portion of the JOICO NZ's salon-only Christmas Gift Set sales contributed to the wonderful organisation.


At JOICO, we believe in success through knowledge, and this is reflected in our commitment to education. We offer two types of education programs: - Industry-leading product knowledge programs, so stylists can learn everything there is to know about the products they use every day. - Artistic programs to help stylists of all levels boost their skills and abilities, taking them to the next level of expertise, and making them even more valuable part of any team.